By Bob Mayer
Everything old is new again. What I mean is that while digital and ‘self’-publishing has changed a lot of things and upset the publishing paradigm, the reality is some basic truisms
about writing remain the
One is: The best promotion is a good story; better promotion is more good stories.
I write that as my 56th story comes out on Tuesday, the 26th of November: The Kennedy Endeavor.
I had 42 books published traditionally. I survived for 20 years by staying one spec manuscript ahead of my contracts. I never thought I had it made. These days, I see too many people thinking a gimmick will make them successful. I think the key is more and better content will make a writer successful. Most people aren’t willing to get out the bum glue and apply it.
Second: The writer produces the content, which is story (not book). The reader consumes the story. Everyone else is in between and must add value to that connection or else they are an obstruction. The distance between author and reader is the internet. At Cool Gus we call ourselves a publishing partnership, not a publisher because we consider the author the key, not the publisher. While many people focus on money as a key factor (and its certainly important), I believe in the next year we will see some big authors go indie, not for money, but for more personal reasons, such as:
-Creative control. They can write what they want. They can have final say over pub date, price, cover, cover copy, marketing, etc. etc.
-Controlling their rights, means they control their legacy. Most big name authors have ZERO rights under their control. They’ve all been signed away. As long as they are front list, they will sell. When the day comes that they aren’t front list any more, they will be shocked how quickly their sales will dry up.
Bottom line: While numerous articles and industry ‘experts’ are saying traditional publishing has ‘weathered’ the digital surge and things have settled out, I submit we’ve hit a brief plateau and even greater changes will rock the industry in 2014.