Here are some trends in publishing and marketing which hit "big" in 2014. Will they still work going forward? Yes. Until the next "big" thing knocks them aside!
Ebook Tricks on Amazon:
- Permanently free ebooks: This is still touted as the best way to drive traffic to your additional books.
- 99-cent ebook collections/boxed sets: These are intended to accomplish two things. First, hit the New York Times bestselling list, and second, to get readers to sample your writing. Sometimes it works; but the super-cheap pricing also leads to…
- Book Hoarding: People have literally thousands of free or cheap ebooks on their Kindles, because they can. Most are never read.
Trends Based in Amazon Algorithms:
- Shorter books, with a maximum of 50,000 words. Not all of us want fluff, but there are enough readers who do.
- Publishing a new book every month. Yes. Every month. These can be new books, re-releases, compilations, bonus material, etc. The point is, Amazon likes active authors because they sell more books. Gone are the days when having new books releasing a year or more apart are the norm for success.
Major Shifts in Industry Attitudes:
- Submissions to editors & agents are down, and for two reasons: First, because new authors are scared of rejection, so they self-publish, generally prematurely. Second, because new authors think self publishing is so "easy."
- As a result, editors and agents are interested in talking to successful self-publishing authors. And not only about new works, but already-published works as well. Why? Because the authors have already done the work.
- These are popping up EVERYWHERE.
- They can be genre specific, or even sub-genre specific.
- They vary from one day to five days.
- The best ones offer extended intentional face-time with readers.
- They are a wonderful chance for authors to spread word-of-mouth advertising.
- www.TheDreamsConvention.com You're welcome.
Random Feedback from Other Authors and Readers:
- All media are taking fewer risks as they lose revenue in the shifting trends. So, they'll publish the same stuff or remake the same movies but won't take a risk and try something new.
- Publishers are buying out other publishers.
- Indie publishing and e-books are giving readers so many new choices, and new authors a chance to shine. We no longer have to read what big publishers ALLOW us to see.
- We create a consumable product and have an insatiable audience. Therefore, we should help each other.