Showing posts with label #billionaireromance #writerslife #marketingforwriters. Show all posts
Showing posts with label #billionaireromance #writerslife #marketingforwriters. Show all posts

Thursday, November 1, 2018

Heroines Don't Have To Be Beautiful by Dora Bramden

I recently became engaged. Ahhh! When Sam asked me it was a huge thrill. I posted Our Romantic Proposal Story on my website blog last Sunday. The fact that I'm in my mid 50's and weigh more than I ever have, when the man I love proposed, reminded me of a post I put up in 2016 about heroines not needing to be perfect in the way they look. 

You see I'm the heroine of my own life, ( That's a line from the movie 'The Holiday' that resonated with me ).  I now wear a lovely diamond ring and am looking forward to our wedding in late 2019. When I met Sam, I suspected he would be my happily ever after, and I was right. I found a keeper, a man worthy of a kind hearted loving woman who doesn't need to be thin or young and beautiful to have love and romance in her life. 





Heroines D
on't Have To Be Beautiful

Heroines in romance novels seem to be always beautiful and slim, right?  Bertrice Small’s Sky O’Malley, had perfect skin unmarked by a single blemish. I loved that book but I also love it when an author goes against the trend and creates a less than perfect body type in a heroine who’s perhaps past her prime or has a plump figure.

In the book ‘Where The Heart Is’ by Billie Letts, the heroine, Novalee Nation, is overweight. I know, the movie version cast a tiny actress for the role but its heart and soul was born from the book that had had a less than perfect body heroine. Hero, Forney Hull, sees her inner beauty. He’s fascinated by Novalee when she visits the library to find out how to save her sick tree.


There is no perfect body, of course, and beauty really is in the eye of the beholder. As in Anne Gracie’s ‘The Perfect Rake’, hero, Gideon shows us. He falls in love with plump (by Georgian standards) Prudence; he admires her figure a number of times. She’s his kind of beautiful. She has a “mother hen” nature in taking care of her sisters that he loves too. He’d sworn off marriage but in Prudence, he finds the kind of woman he could spend a lifetime with and it’s his brand of attractive.


My favorite reunion-story, ‘Persuasion’, by (I don’t need to tell you but I simply must give her credit) Jane Austen, has the heroine, Anne Elliot, a faded version of her younger self. Poor heroic, heartbroken Captain Wentworth claims to barely recognize her she’s so changed. If this isn’t proof that she’s not the prettiest girl in the room, he drives it home by giving all his attention to the pleasing Miss Musgroves.  So much attention th
at by the time he realizes Anne is the only one he could ever love, her status as more attractive than any other has returned, but he’s created expectations in one Miss Musgrove that may divide him from Anne forever.  That his foolishness costs him a few sleepless nights is his just deserts.


All heroines have an inner beauty. They’re understanding and compassionate but flaws are fine, even physical ones. I’ve read lots of Mills and Boon Sexy and Desires with heroines who’ve been scarred or suffered burns, but their hero isn’t put off by them. For me, it makes the HEA all the sweeter because I want life to compensate her for her pain and I’ve become so invested in her worthiness of being loved by a good man.


Let’s acknowledge that most of us have something we feel a bit insecure about even though we know we shouldn’t. Fiona Lowe’s Ruby and Rita winning ‘Boomerang Bride’ has a secondary character who is dealing with physical disfigurement. I became so deeply invested in her journey and felt sad for her, but it was a joy to watch her find the courage to deal with real life issues and be valued and loved.


I guess we all want acceptance, so seeing a heroine who’s not beautiful in the traditional sense find love, reassures us that everyone is worthy of happiness as these heroines are. 
Christina Aguilera summed it up. “You are beautiful, no matter what they say.”


Dora Bramden writes contemporary romance. Find out about her books on her Amazon author page.
Follow Dora on Instagram or Facebook

Thursday, October 26, 2017

Confessions of an Ex-Spritzer Chick

Mining your old jobs for writing gold


Once upon a time, I was nearly twenty years old and studying Communications (PR) at university. In other words I was a cash-strapped student looking for a part-time job. I came across an ad looking for casual perfume promotions people for a cosmetics group. This sounded like much more fun than telemarketing and other student-appropriate jobs in fast food, so I applied.

After a couple of interviews taking place in the promotions company office and then a meeting with cosmetics managers at a large department store, I got the job! This was the start of my career in perfume and cosmetics. I didn’t know it at the time, but I’d stick with this career path for about five years until I got my first full-time PR job out of uni.

Spritzing my way through university

I worked in various promotions gigs in many stores, including the largest stores in Australia – Myer and David Jones department stores at Chadstone shopping centre (actually the largest indoor mall in the southern hemisphere) and the grand old stores in the Melbourne CBD.

When I first started work on the Fine Fragrances counter at Myer, it was the 1990s and there was a major campaign running in store. It was the launch of Calvin Klein’s Eternity perfume, with a famous ad featuring model Kate Moss. The ad ran over and over on the TV monitors in store until I nearly went bonkers. 

I spritzed and pimped that perfume almost all day, every day, for an entire Christmas season and into the summer. I must have spritzed thousands of customers and sold hundreds, if not thousands of gift sets.

After a long shift, I went home exhausted after standing and walking in high heels. We wore all black or stylish white shirts and pencil skirts always with well-groomed hair (mine was dyed dark cherry red and tied back with a black ribbon) and black pantyhose/stockings were standard. There’s a certain glamour to the job, at least once you’re there among the lovely perfumes and gorgeous shop displays on the cosmetics floor.

It didn’t always feel so glam when I was riding the bus to get from the uni campus to the store, rushing to get to work for a noon or five o’clock shift after class or eating in the food court. Not to mention being nice to customers. A few were incredibly rude and treated us retail workers like slaves. 

Don’t even get me started on the drunk men shopping at the last minute on Christmas Eve, who thought they were hilarious with jokes like, “Do you come with the perfume?” or “Can I stick a bow on you?” Don’t worry, I also perfected my scathing glare as well as my beaming smile during this time.

It was worth it for all the free samples I scored from the perfume company reps. And the pay was pretty good if you worked on weekends.

Learning the world of perfume and cosmetics


I actually learned a lot from the job in the perfume department, from the top notes to base notes, the differences between eau de toilette and parfum and the various tricks to make perfume last longer.

After a couple of years I moved to makeup. I worked a little for Yves Saint Laurent (YSL) on contract. I loved their makeup and perfumes! Seriously, it was a perk of the job to make yourself up to look glamorous in the style of the supermodels of the time.

Then I started work as a Revlon Beauty Advisor. For the American readers, Revlon might not be a department store brand. But in Australia, it’s one of the most popular counters and customers would line up to buy the blockbuster gift sets at sale time. And I learned makeup application from professionals, including Cindy Crawford’s personal makeup artist. I didn’t get to meet Cindy though, although my manager did. Jealous!

I learned all about applying makeup, the business side of the job such as ordering more stock, recording sales figures against budget, branding and promotions, learning ‘product knowledge’ including ingredients and shades of hundreds of products. Back then, if I looked at you I could have told you exactly what foundation shade to buy to match your skin tone. And I always had perfect lipstick.

Learning about women


While working retail, I also gained an understanding of customers, mostly women, who were treating themselves to cosmetics products. Some just loved makeup or nail polish and collected all the new season colours, for fun. I was happy to help them spend their money.

On the other hand, some told me they didn’t deserve to spend money on themselves. Some women said it had been years since they’d worn makeup because their husband didn’t like it. A few said they were dating again after a bad breakup and wanted a new look. These customers made me sad, but I tried to help them feel better about themselves, if only in a small way.

A few customers still stand out in my memory, such as the teenager going to her high school formal, who had terrible eczema on her face and body. She said she was ashamed to show her face at the dance and just wanted to look pretty for once. I gave her such a great makeover that her mother had tears in her eyes and took photos in store. That was a magic moment.

Old jobs as writing fodder

The reason I’m writing about this job for Romancing The Genres now, is because my old job has become the inspiration for my current writing. After the idea struck me a few months ago, it's been quite easy and fun to create a story based on my past career. My new Christmas romcom novella, Heart Note, will be released on 6 November 2017.

The story revolves around Lily Lucas, a funny, vintage fashion and 80s pop music loving perfume counter manager, and a band of ‘spritzer chicks’ or promotions staff. There’s more than a bit of me in the character of Lily, although her backstory and family are quite different to mine.

I found that once I started thinking about writing a story set at a perfume counter, a whole range of experiences came flooding back. There were heaps of funny memories which are great romcom fodder, but also the more emotional moments of working with a band of women.

I hope to write more in the Spritzer Chicks series and continue mining my past work experience for gold. For the other writers out there, I recommend thinking about your old jobs and considering them as research. You never know what ideas might pop into your head.

Note: In case anyone from the Melbourne retail scene is reading this – I’m writing fiction, not real people. I won’t name names! 

About Cassandra O'Leary
**Winner of the global We Heart New Talent contest, HarperCollins UK. Nominated for BEST NEW AUTHOR in AusRomToday 2016 Reader's Choice Awards for excellence in Australian romance fiction**

Cassandra O’Leary is a romance and women’s fiction author, communications specialist, avid reader, film and TV fangirl and admirer of pretty, shiny things. Her debut novel, Girl on a Plane, released in 2016 and Heart Note: A Christmas romcom novella will be published in November 2017. 

Cassandra is a mother of two gorgeous, high-energy mini ninjas and wife to a spunky superhero. Living in Melbourne, Australia, she’s also travelled the world. If you want to send her to Italy or Spain on any food or wine tasting ‘research’ trips, that would be splendiferous.

cassandraolearyauthor.com 

Monday, September 19, 2016

The Writer And Her Mask

by Michelle Monkou

God hath given you one face, and you make yourselves another. - Hamlet, Shakespeare.

How true is this quote on this day and life of anyone on social media, especially for us, authors. You see, in addition to writing books, we have the marketing side to our business that requires significant amount of time on the Internet, and on just about every major social media site.

We learn to navigate through digital streams of information with the public in a way that fulfills the likability factor but still maintains a level of privacy. At the Romance Book Summit held this summer in San Diego, one of the workshops shared that the reasons for purchases are led by (1) liking the author, (2) then by topic or subject, (3) then for series reading.

Getting readers to like us takes work. And for the introverts like me it's a monumental commitment to  open up. But then here is where the mask becomes a tool to bridge the discomfort. And so for any given day, I'm neutral on most subjects. I'm cheery with my support for authors and their books or endeavors. And I aim for upbeat and hopeful for my writing or personal posts. Occasionally I may have a rant about a mundane topic, but I have no emotional investment to escalate my sarcasm.

It takes effort to keep that mask of likability in place. Doesn't take much for the mask to slip off and then those moments become the viral hit because the less than stellar behavior of an author is revealed. But most of us are generally charming and approachable keeping any crankiness away from public eye.

Thankfully, I can keep my wits together and stay along the center of the lane.

In the world of fiction, I can play with the motif of the mask. In To Charm A Billionaire, Damien--the hero--wears his mask to hide his vulnerability. That need to keep parts of him a secret has consequences and not to his benefit. Taking off the mask sometimes takes courage to trust that the real you will be accepted or faith that eventually you will be accepted. Part of Damien's journey is not to rely on that mask--quite the learning process.


Amazon
Barnes and Noble
iBooks
Kobo