Showing posts with label Fifty Shades of Grey. Show all posts
Showing posts with label Fifty Shades of Grey. Show all posts

Saturday, September 24, 2016

The Way We Were.... Romance has Changed!



 By: Marcia King-Gamble
www.lovemarcia.com

Like me on Facebook  http://bit.ly/1MlnrIS


 In the background are Locks of Love ...lovers names are engraved and the keys thrown into the ocean!

As a writer of contemporary romance, I’m amazed at just how far we’ve come. I grew up for the most part on St. Vincent; a  small British island, that back then, few people even heard of. We had two book stores on the island, so if you were a reader you read whatever was on those shelves.


At age six, I read Mills and Boon novels and hid them under my mattress. I was an early reader, thanks to my school teacher mom. She would later tell everyone she didn’t even know I was able to read. She’d take me with her to classes and apparently I was catching on. But back to the subject matter at hand.

Contemporary romance at that time consisted of a boy meet girl scenario, some kind of conflict ,(usually a third person vying for the hero’s attention,) and the only hint of  lust were a few chaste kisses. These kisses increased the woman’s heartbeat and made the guy’s manhood throb.

Flash forward several years, and here I am writing the stories that I grew up with, except, oh, my, how much these stories have changed.  Now there is sex! And not implied either.



My first publishing opportunity came with the launching of the multi-cultural market.  Prior to that, few people who looked like me were even on the covers. With the nineties things changed. Kensington Publishing launched their Arabesque and Encanto lines and held their breaths. Other publishing houses quickly followed suit when they realized there was money to be made and the market couldn’t get enough.  They were shortsighted in that, they only marketed these books to the  African American and Latino community, not realizing that a good book is a good book, whether the faces on the cover are yellow, white or black. 



Back then Erotic or Erotica novels were something you did not read in public, or if you did, the book jacket was covered. I remember when books like Lolita and Lady Chatterley’s Lover were considered scandalous and only a 'harlot' read them in private or public.  Now today’s heat level would make even an exotic dancer blush. 



Today’s readers want it hot, hot. Readers for the most part want their sex, raw and explicit, although there has to be some romance driving that sex.  Readers want to read about both parties enjoying sex not women being taken, as had often been portrayed in the romances of the sixties, seventies and even eighties. Readers want to explore and maybe learn about something other than the missionary position.    Look at the success of Fifty Shades of Grey.



Contemporary romance also has hero and heroine meeting in unusual ways, just like people meet today….online... in coffee bars and in Internet cafes.  Heroines also have a multitude of careers. Gone are the days when the heroine was usually a nurse or nanny. Today she is the CEO and the hero might just be working for her. In Come Fall, one of my less known books, the heroine is accused by a subordinate of sexual harassment. How’s that for a flip?

Long gone are the romance novels that are completely vanilla, although the Inspirational Market, which is hugely popular, and very faith based, prefers sex not to happen without benefit of marriage.  But boy still meets girl and conflict happens. 

Romance today can take place on an alternate universe and love can happen between vampires, werewolves and shapeshifters. There are elements of suspense in romances and gruesome mysteries to be solved.  But the one thing that has not changed is that a satisfying ending must happen, and true love will prevail.



Contemporary romance has changed for the better.      

Tuesday, July 10, 2012

Grey Hot

By Opal Carew

Hi, everyone! My name is Opal Carew and this is my first post as a regular Genre-ista at Romancing the Genres. As mentioned in my introduction, I’m from Canada and I write erotic romance. I write three books a year for St. Martin’s Press, plus I write for Samhain Publishing, and I squeeze in a few self-published short stories and novellas between projects, or when I’m stalled.

This month’s topic is about hot summer reads. Well, at the mention of hot summer reads, my mind jumps right to the Fifty Shades of Grey trilogy. (Or were you hoping we wouldn’t go there?) I won’t talk about the books themselves; lots of people have done that on lots of different blogs. Instead, I’d like to talk about how their huge popularity is changing the landscape of romance, or at least erotic romance.




Whether you loved the books or hated them, you have to admit that the trilogy is quite a phenomenon. It’s topping all the bestseller lists and movie rights have been sold.

Publishers are scrambling to catch the attention of that new set of readers. It makes sense. The trilogy has captured the interest of a huge new potential audience and those readers are looking for something similar to read. Publishers are trying to make it easier for them to find books along the same line. For instance, St. Martin’s Press, has set up a webpage to show off their contenders. They call it Fifty Shades Hotter.

This bid for attention is causing a new trend in book covers. Grey covers are popping up everywhere.



The books are monochrome with the focus on an object, and often the title offers a subtle splash of colour, like on BEAUTIFUL DISASTER by Jamie McGuire. On the cover of Sylvia Day’s book, BARED TO YOU, the yellow of the title is carried over to the cufflinks, too. I love this cover!

Publishers are even repackaging some of their older books with snazzy grey covers. For instance, my book BLUSH has a great new cover and will be popping up in bookstores soon. Also, Lora Leigh’s WILD CARD.



My next two releases will also have grey covers. A different cover was originally designed for Illicit (February 2013) and has been on Amazon and Barnes and Noble for months now. The new cover isn’t public yet, but should be soon.

I like the simplicity and elegance of these covers and think it makes it easier for readers to identify some really hot (or should I say sizzling) reads.

What do you think of this trend?