Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, September 25, 2019

Do you see how I learn...

by M. L. "Matt" Buchman

I'm not here right now. Seriously, I'm so not. I'm off at a conference learning all of this week, but especially this day, Wednesday 9/25. So, I thought I'd talk a little about how I, as a writer, learn.

CRAFT
I'm not going to talk about craft. The best way to learn craft in the beginning is a class, maybe a few advanced classes (though only from people out way ahead of you and only if you want to learn how they write). To learn how you write, I think you only have to do only two things:

  1. Read...a lot.
  2. Write...a lot.
Nope. What I am going to talk about is how anyone can learn about their business--in my case, the business of writing.

CONFERENCES
Sure, conferences are great. There are often numerous smart people wandering the halls, leading sessions, or sitting in the bar. The "Bar-con" is about the best conference there is at any time. (Tip: I typically drink ice tea or 7-Up at a Bar-con because the really, really great discussions always seem to start well after my bedtime. If I drink a beer, I fall asleep instead.)

My typical conference day looks like this:
  • Up at 6
  • On the floor by 7
  • Most conferences kick to life by 8:30, by which time I've either gotten writing done or chatted with some other early risers
  • Somewhere around midnight, I realize that I've been talking to people all day and night. I'm hoarse, and I plunge into bed by 1.
Did I mention that I don't sleep much at conferences? At my last 4-day conference, I made it to 4 sessions, one of which I was the speaker at, but my shortest day on the floor was 17 hours. A lot of networking and learning.

My inner introvert (I have a very shy inner introvert) is mostly cast aside for a conference. Instead, I wear a conference persona that is much more social than me (almost all the way up to a normal human). Why? I'm there to learn and that happens by walking up to a group of strangers, asking if I can join them, and talking about whatever they're talking about. It's hard, but it's amazing.

But I'm not wanting to talk about conferences either.

MATT'S PERSONAL SCHOOL
I didn't even realize that I did this until I was explaining it to my daughter yesterday to help her in her business. I began to realize how structured my unstructured learning had become. And that with little change, that structure could address autism treatment as easily as writing.

I've developed a number of groups that I meet with. I built each one myself, to serve myself. So how did I do it and make it work? Because it also serves others.

What I did was put together groups who are like different aspects of me. And I think of them in levels.

Level One: Craft
I don't have a craft "how to" group anymore. I'm confident enough in my writing voice (except when I'm actually trying to write, of course) to know that I'm discovering my own path. But early on, this was my most important level of group.

Level Two: Basics
I meet with writers who are at or maybe a little below my level. In some ways I'm a mentor to the group but in other ways they force me to organize my thoughts by asking hard questions. In turn, it organizes my thoughts on each topic and every now and then they push me in some new direction.

Level Three: Advanced
I organized a group of advanced writers. Mind you, all I did was organize them. We get together every six weeks and talk business. Even with 25 years and sixty novels, I'm one of the beginning writers in the group, but I earned my place by bringing them together and then having no ego or agenda about the meetings. I learn advanced business and marketing techniques from this group and try to bring new ideas when I can. 

Level Four: Madness
At a major conference that I attend each year (NINC, where I am right now as you read this), a question came up about the shape of the industry to come--and creating a space for writers to have a voice in that shape. (Yes, it started in a bar one year on the final night of the conference.) I grabbed onto the idea, and over the next 6 months a friend and I pushed and shoved at it until we had created a pre-conference invite-only session on Brainstorming the Future of Publishing. That I'm the first speaker in a room filled with industry professionals and a group of amazing authors is a very humbling place to be. This year is the second annual...happening the day you read this.

Level Five: Fun
In all of this networking, spread over years, I also came across a like-minded individual who loves thinking about the industry trends and the implications over the next two to three years. We're both similar and different. He and I have a conference call once a month and spend two hours just taking ideas and giving them a hard stir to see what we come up with. 

BASIC RULES
I've learned a lot of things as I've built these groups over the last three years (and all the groups before that back to the first Legal Computer Systems Managers users group where I brought the top 20 Seattle law firms together into a monthly meeting--and law firms are not entities that get along with each other. Last time I checked, it was still going 30 years after I started it).

So here are my basic rules for making these types of groups work:
  1. Almost no one thinks to organize a group to any advantage. Sorry, they do think of it, they don't take action. Every one of these groups was formed after a massive battle with my inner introvert (sometimes creating months of procrastination) before making the first call or e-mail. But each one I started, the members of the resultant group went, "Now why didn't I think of doing this."
  2. I start small. Four attendees is plenty for a trial run of almost any group.
  3. I invite them to just sit down and talk about...my chosen topic: business, marketing, craft, etc. (For my kid's autism therapy business it will be three groups that she'll be forming: treatment methodologies, business operations, and future vision.)
  4. My role is only First Speaker (which I stole from Asimov's Second Foundation). I start the first topic. I rarely moderate or facilitate. Instead, I listen and I participate. No ego allowed, from anyone. I make that clear in my initial setup: safe place, only looking forward.
  5. At the end of each meeting I ask if it was useful and would they like to do it again? This gives them all ownership. Also, "How's the group size? Are there people we'd like to add?" 
  6. And then I schedule the next one. That's it.
THE ESSENTIAL QUESTIONS
I always ask (and keep asking in case the answer changes over time): 
  • Does this help me? 
  • And, if so,  does this help others? 
If the honest answer to both is yes, then I've got a winning idea on my hand.
The amount I've learned about every aspect of the business I've chosen has been enormous. And I am so grateful to the people who meet and work with me.

FINDING THE FOLKS
Often it's simply a matter of asking. Ask on a membership loop, "Is there anyone in my area who would like to meet for a lunch to talk about...?" The responses and the excitement are always a welcome surprise. 

I make the first meeting a one-time event. If it is an awkward group that I don't think will work, I just don't ask the "Would we like to meet again?" question. I may even cherry pick from that first meeting to start a new group (though this is a tactic to use with great care).

The key is, Is it helpful? I've dissolved or left any number of groups when they no longer meet my needs. I'm not the person who wants to be president of an organization or the conference coordinator. I'm the person who wants to learn how to be the best I can at my craft and my business. I've built it one step at a time over the last years. And who knows what the next incarnation will look like.

Whatever it is, it's bound to be fun.
I'd love to hear about ways you feel you've built successful groups...though I may be slow to respond because, as I mentioned, I'm not here.


M.L. "Matt" Buchman has over 60 novels, 100 short stories, and a fast-growing pile of audiobooks out in the world. M.L. writes romance, thrillers, and SF&F…so far. Recently named as one of “The 20 Best Romantic Suspense Novels: Modern Masterpieces” by ALA’s Booklist, he has also been selected three times as "Top-10 Romance Novel of the Year." NPR and B&N listed other works as "Best 5 Romance of the Year." As a 30-year project manager with a geophysics degree who has: designed and built houses, flown and jumped out of planes, and bicycled solo around the world, he is awed by what's possible. More at: www.mlbuchman.com. 



Saturday, December 9, 2017

The Year of What's New!

by M. L. Buchman

I have this thing that I do each year, I label the next year:

  • 2013 - The Year of Transition. Crossing over into being a full-time writer. It was a leap of faith, deeply motivated by my inability to find a job at the tail of the recession.
  • 2014 - The Year of Production. It probably should have been named the year of terror. My hybrid writing career was taking off, but would it be fast enough? We'd made a huge gamble, dumping a large portion of our savings into giving me a shot at a writing career. Thanks to the faith of my wife. It paid off in 2015.
  • 2015 - The Year of More Production. But I'll also call it the year of relief. We paid back our savings account.
  • 2016 - The Year of Transition. A different transition this time: from hybird to full indie. Could I make it on my own? Well, the numbers of my prior three years spelled that out clearly: ~70% of my writing time went to my traditional books, but they accounted for just 17% of my income. Still there were doubts. Were my indie books held up by my traditional ones? 2017 would answer that with a resounding NO. My indie income grew, despite having to abandon most of the money-making series snarled up in my traditional publications. 
  • 2017 - The Year of Marketing. At least that's what I labeled it at first. Except it didn't really work out that way. Instead, it turned out to be The Year of What's New. For the first time in a decade, I attended two national conferences as well as a pair of UnCons (top writers getting together and just talking business for a few days). That was on top of my normal networking, co-teaching a week-long Master Class on the Oregon Coast, hiring a consult or two, and four or five other events. Let's just say that my thinking evolved immensely.


So, here I sit with 150 published works (and 2 more due this month): 54 novels, 57 short stories, collections, 23 titles also released in "sweet" versions, and 10 titles in audio (with more coming soon). This doesn't count third-party bundles which number around a dozen.

Here are two particularly cool ones running at the moment:
An amazing Christmas Bundle of novels and three anthologies:


And an awesome collection edited by Blaze Ward:

With all of this published work, you think that I'd have a good grasp of what was going on in the industry. I can only say that I was utterly and totally gobsmacked at how much new I learned this year. Here's just a few choice pieces:

  • Focus 2016 version: That was the year I tried to do everything. I released an entire small-town contemporary series set on the Oregon Coast. (http://www.mlbuchman.com/eagle-cove/) as well as novels in four different series:
    • Firehawks
    • Night Stalkers
    • Night Stalkers White House
    • Delta Force
    • Might have thrown in a little science fiction while I was at it.
    • A few collections.
    • The 13 short stories that year covered 9 different series across 4 different genres.
  • Focus 2017: I narrowed that down and will continue to do that even more. I'm going to stop supporting the series that my traditional publisher still controls, because every time I write a story in those series, I make them more money, but not me. Am I abandoning my fans? Not even close. Focus is essential in order not to confuse your fans. See my next point for why.
  • The Fan Guide: No, it's not a book on how to get more fans. It's using them as a guide. What are they drawn to in my writing? What is less successful? What may sell a little less at the moment, but gets me an overwhelming fan mail response? This is any writer's single most important (and perhaps underutilized resource). I've started working very hard on thinking about my fans, much more than I did a year ago.
  • The Importance of Estate Planning: I started in on this one as a way to help my wife and kid better understand what they'd inherit someday. By the time I was done, I think this may be the most important work I've ever done for them. Intellectual Property belongs to me and my heirs until 70 years after my death. If poorly managed, it will equal zero (or soon enough). However, well managed, it could be supporting my great-grandchildren, even though my kid isn't even married yet. 
  • The importance of having fun. I somehow had lost sight of this one. Because, trust me, if I'm not having fun while I'm writing, my fans won't have fun while their reading. That's why on December 30th, I'm launching a brand new series called The White House Protection Force. It's the most fun I've had writing in quite a while! Sign up for my newsletter to make sure you don't miss it: www.mlbuchman.com/newsletter
I'm thinking of calling 2018 The Year of Fun!


Booklist has selected his military and firefighter series(es) as 3-time “Top 10 Romance of the Year.” NPR and Barnes & Noble have named other titles “Top 5 Romance of the Year.” In 2016 he was a finalist for RWA's RITA award. He has flown and jumped out of airplanes, can single-hand a fifty-foot sailboat, and has designed and built two houses. In between writing, he also quilts. M.L. is constantly amazed at what can be done with a degree in geophysics. He also writes: contemporary romance, thrillers, and SF. More info at: www.mlbuchman.com.

Wednesday, July 26, 2017

A Stroll on the Estate Side

by M. L. Buchman

I'm going to break from the fiction side of romance and writing this month and I'm going to take a peek under the curtains of the non-fiction side. Specifically, Estate Planning.

Now don't run away screaming (assuming you haven't already). These are actually practical thoughts that apply to any type of artist...or even if you just wish you were better organized on behalf of your heirs.

A Bit of Background
There I was merrily writing away, enjoying myself in the wondrous world of romance. Short stories, novels, series...I was having a great time! My wife co-operates our publishing business and is an awesome assistant as well. (I married a research librarian, what can I say. I love librarians! Literally, in her case.)

Anyway, there I was, writing happily along and she said, "There's no way I can do what you do for the business. I'm so screwed if you die first, so you're not allowed to. Period." When someone as mild-mannered as a librarian lays down an edict, it's time to pay attention.

So, I started looking at how I could organize all my "stuff" so that she had a chance of dealing with it. Or worse yet, my kid, who has had no part in the business beyond being amazingly supportive while growing up. ("Everything is fine here. Now go to your room and write." I was always reluctant to leave the family evenings, even when they ordered me to do so.) What could I do to organize it for my kid?

So here's the outline of the solution that took me over a year of research to formulate.

Step 1
Make sure you have a will. Half of Americans don't. If you die intestate (without a will), who knows where your writings will go. Some states take 1/2 right off the top for the simple pain of having to deal with an intestate mess. If your will mentions how you want your writings handled? Whoo-hoo! You're way out in front.

Step 1a
Look into setting up a trust(s), if your estate is big enough. Simply put, a trust is a legal thing (just like a will or a company is a legal thing) that let's you bundle your estate into a single place, which can then be given to an heir literally "in trust." Consult with a lawyer and a CPA to make this happen. Why a trust? A couple of reasons:

  1. The estate moves directly to the heir without getting bogged down in probate court (the folks who deal with settling estates). Publishing is an active business, having to clear every action with a court for a year or more adds a whole layer of pain to managing that business. 
  2. Not pushing a big block of writing through probate court, also decreases the costs of probate.
  3. By not going through probate, your trust remains private. Probate is public record.
  4. However, a trust takes time and money to set up. It's probably not worth it for a few novels and a dozen short stories (unless you happen to have written To Kill a Mockingbird).

But all that is just the legal crap. It doesn't address the bottom line: the FEAR that I discovered possessed my heirs souls. The FEAR that I might do something as ridiculous as dying some day.

Step 2
Organize your writing. The chances of your legacy outliving you are vastly improved if your heirs can find your writings.

  • Are they stored in five different cloud accounts to which no one knows the passwords?
  • Are they stored on one computer...but you've never backed it up offsite? A single house fire (as happened to a friend back in the typewriter and paper-copies-only day) or even a computer thief passing through, and all of your writings could be gone.
  • They're all in one place and backed up? Great! Are they so disorganized that even you have trouble finding the files? Hmmm.
  • Don't forget to organize your printed files as well (such as contracts!).
Step 3 (and this was the real key for me)
Educate your heirs. 
  • If all your work is stored in one place and well backed up, do your heirs have a clue where, or how they're stored?
  • What about how to access your passwords? (All stored in Dashlane? What's the password to that? In your head doesn't help matters. And what about someone hacking them and suddenly getting all your passwords. Bad news.)
  • Once they have access to all your work, do your heirs have any idea on how to go about managing it!?!?!
That last one was the real sticker for me.

My Solution? The "Final Letter"
I composed a "Final Letter" to my heirs that explained, in plain English, what was going on with my writings. Not instructions, those are in the will and I don't want to leave behind conflicting instructions. Rather, an informational letter that told them:
a) where everything is
b) how to access it
c) what other professional writers they could call for help
d) different ways and opportunities for managing my writings

When I went over this dozen-page letter with them, they were ecstatic and the fear (or at least the worst of it) went away. Other writers began begging me for this solution. I have presented it at several professional conferences, with more to come. I finally wrote down what I did and how you can do this for yourself.

I think that in many ways, this is the single most important book I've ever written. Copyright law protects my writing for my life plus 70 years. That's a long time past my demise. This book will help my work outlive me and, far more importantly to me, profit my heirs. I love that my writing will help support my kid and eventual grandkids.

Think about your estate and think about them. The time for planning is before you accidentally fall over dead. Just sayin'.

Released July 25th, 2017 (in audio very soon too!)

Best of luck!
Matt