By Christine Munroe
If you’re like me, you read in both print and digital formats. You love your local bookstore, but you also love your eReader. Luckily, through Kobo’s partnership with booksellers across the world, you aren’t faced with a dilemma of choosing one over the other. You can continue to support your favorite bookstore with every eBook you buy.
In the US, Kobo partners with the American Booksellers Association. Creating a Kobo account affiliated with a bookstore is easy – just head over to www.kobo.com/indieapp Once your account is affiliated, a portion of every Kobo purchase you make will go directly to the store you’ve chosen. You don’t need a Kobo eReader to participate – you can download the free Kobo app on any tablet, mobile device, or PC. Outside the US, Kobo supports partnerships with Chapters Indigo in Canada, WHSmith in the UK, and FNAC in France, to name a few.
Our relationship with bookstores is also an important component of our self-publishing platform, Kobo Writing Life. When an indie author clicks “Publish” on KWL, their eBook isn’t just launched on kobo.com. It also lands on the virtual shelves of our bookstore partners worldwide. This is an exciting way to reach new readers and an opportunity for collaboration with your local bookstore.
Over the last two years, I have created unique, fun events across the US bringing together local bookstores, indie authors, and Kobo Writing Life. From digital-only book launches, to panels bringing together digital publishing experts, the possibilities are endless!
A panel of self-publishing experts speaks to over 100 attendees at Housing Works Bookstore Café in NYC.
Launch party for author Barry Lyga’s digital-only title, UNSOUL’D, at WORD Bookstore in Brooklyn, NY.
How can indie authors take advantage of this program?
1) Publish on every platform. By publishing directly on every platform available, including Kobo, you’re able to utilize the unique features of each one and reach fans using the various digital reading ecosystems.
2) Spread the word. Encourage your fans to buy their eBooks through their local bookstore, via Kobo.
3) Become part of your bookstore’s community. Support your local bookseller by attending events, participating in writing groups, shopping there. Hopefully, you can establish a relationship and find a way for them to support you in return.
4) Keep KWL in the loop. If you are an indie author collaborating with your local bookstore in a unique way, we’d love to hear about it at firstname.lastname@example.org
In other exciting news, Kobo’s parent company, Rakuten Inc., recently acquired OverDrive Inc., a market leader in serving libraries and schools with eBooks, audiobooks, and video. I’m very excited about the new possibilities this partnership will create for Kobo readers and indie authors. Stay tuned for more details as our partnership grows in the coming months.
Christine Munroe is the US Manager of Kobo Writing Life, a self-publishing platform that allows you to reach millions of readers in over 190 countries for free. If you’d like more information on KWL, our bookstore partnerships, or just want to say hello, contact me at email@example.com
KWL Blog: www.kobowritinglife.com