Branding. Most people hear this word and immediately think of cows and hot metal iron. Unless you're in the marketing field. It used to be an author wrote the story, turned it over to an editor who wanted corrections and sent it back, the author corrected those issues and it was sent to the printer. The author then went on to the next story. Nowadays, not even close.
As authors we have to be aware of everything that goes on behind the scenes. And of course in order to sell you have to market yourself to your audience. I've learned this last year that branding for an author can be difficult and time consuming, but you don't have to go at it all at once. Here are just a few tips to help you understand what branding is and how it can be done.
1.) Find something that hits close to your heart. For me it's the Steampunk world, which includes the clothing. Now, since I'm just a beginner in the sewing world, I don't have much. What I do have I've worn to the conventions and to book signings. One of my best noticed pieces are my tiny hats. Everyone always comments on them. My best idea for my branding is to wear one of those mini hats to the events I want to be recognized at. Now that I own a corset you'll see me in it a lot as well.
2.) Get your name out there. Put together a website, blog and produce. Though I had been writing for a long time it wasn't until 2011 that I started to blog with this lovely group. Slowly my name started making the rounds. Then in 2012 I started to write free reads for our sister blog. My name and my work started to get noticed. I've now gotten complete strangers endorsing my fiction and short stories in LinkedIn.
4.) Get involved, either in a writing chapter or a small bookstore or book club. Once people recognize your efforts your name will get passed around. Attend conventions, both writing and within your genre.
As a reader what are your thoughts to give an author you've read? What do you think about when the word, "Branding" is brought up?