1. Mobile Reading is Now the Norm – Many pundits have been predicting mobile reading for the future. I know I’ve been talking about the swell of tablet use for at least four years—predicting it will become the reading device of the future. Well, the future is now and I’ve been surprised. According to The Wall Street Journal more people are reading books on their phones than on tablets, and almost no one is reading on desktop computers. Though many people own an e-reader (Kindle, Nook, Kobo), device sales have slowed substantially in favor of phones. In May of 2016 PEW research reported that not only were people reading more on their phones, but they engaged with reading longer as the word count went up! News articles that were longer than 5K words had greater engagement than the 250-500 word articles.
Furthermore, approximately 30% of people read both e-books and print books.