Showing posts with label Commercials. Show all posts
Showing posts with label Commercials. Show all posts

Tuesday, August 20, 2024

The Weird Things That Make Us Laugh ..... ..... by Delsora Lowe

Commercials— There are some that attract our attention, others that speak to us, and still others that just mystify us.

One that always makes me laugh AND mystifies me, is the Kayak commercial – with a woman farmer who says if you need something done, you have to do it yourself. It’s funny and unexpected. I love her feistiness as she stuffs her clothes with straw, marches out to the wheat field, stands up and put her arms out over the wooden stake that usually would have a hanging scarecrow, and hollers. All the blackbirds rise and leave her crop alone. 

As an author, I would love to create such a visual that would spark my reader's imagination.

I wasn't sure what the company who sponsored the ad does, but… I do laugh every time.

Of course, I immediately conducted a search on what Kayak is. It is a search engine for travel. Now I get the gist of the commercial. You don’t have to do everything yourself. We’re here to help you plan your trip. Unlike the woman who insists on doing, by herself, the shooing off of unwanted birds who feed on her crop, Kayak will save you from having to search every area in the country, every transportation and lodging source, etc. *

Want a laugh? KAYAK: Don’t do it yourself (Scarecrow) - YouTube

·        Disclaimer: this is not an endorsement, since I have never used Kayak and only figured out what they do as a company when I researched them for this piece.

Those commercials that call to you, might be because they remind you of times when you were young. Or remind you of the products you used as a kid and are no longer the “in” thing that this next new and shiny product could be used to replace the older version.

Then there are commercials that, for me, defy explanation. It most likely is that I am in the older generation that grew up in the sixties. And products that might be used by younger generations baffle me. Or, in the case of the above, I don’t know what they do. Or, I don’t see the need for them, when I already have an older product that is useful in the same way as the newer, more sparkly version.

Of course, learning about and eventually embracing new “things” can be a good thing. A time saver or a product that does what you never knew you needed. Such as speaking to someone without a telephone wire attached. Full disclosure: I haven’t had a land-line in years.

Remember those days—before cell phones? 

I do. Driving round and round on one-way streets that went the opposite direction I needed to go, when I was on a work trip to Boston. My goal? Looking for a pay phone that actually had a parking spot nearby, to call a friend and get the right directions, since the policeman directing traffic didn’t have time to help a stranger to the city. His only goal—keep traffic moving—as he waved me along. I ended up in tears. I was confused and needed one kind word or the point of the finger to direct me in the right direction. I soon had no recourse to turn around, as I was now on the on-ramp headed toward 95 through the city and over a bridge headed north…in rush hour.


But I digress.

These days, we need the newer and shinier version of products. If we don’t adapt and upgrade, we are left in the dust. Especially when it comes to machines that use technology. If we don’t keep up, we may find ourselves in a void where we, and our machines, can no longer communicate with others.

In this world where more and more folks are working from home, or need to use the latest versions to keep up in an on-site workplace, we can be shoved out of jobs.

And for those of us who work independently and from home, keeping apprised of the newest technologies that can make our jobs easier, and help us produce work faster and with more efficiency, it is important to keep up.

So, whether you see advertisements on your computers or on the TV, or hear about them on the radio, or word of mouth from those who share the same profession, it is imperative to be aware of what’s new out there. If only to stay competitive.

So, peruse those ads. Find the humor or joy in them. And ignore (as in the prolific use of the mute OR delete buttons,) those commercials that don’t call to you.

 

Do you have a favorite commercial? And what is it
that draws you to that particular ad?


Welcome to Serenity Harbor, Maine, a small coastal town where the Starlight Grille is a favorite meeting place. A three novella and bonus short story, sweet with a bit of heat, collection. 


e-book and print

&

Books2Read

e-book 

Delsora Lowe writes small town sweet and spicy romances and contemporary westerns, from the mountains of Colorado to the shores of Maine.

Author of the Starlight Grille series, Serenity Harbor Maine novellas, and the Cowboys of Mineral Springs series, Lowe has also authored short romances for Woman’s World magazine (most recently, an Easter romance in the April 1, 2024 edition.) The Love Left Behind is a Hartford Estates, R.I. wedding novella with Book 2 on the way. A Christmas novel (The Inn at Gooseneck Lane) and novella (Holiday Hitchhiker – the youngest brother of the Mineral Spring’s ranching family) were the most recent releases. Look for book 3 of the cowboy’s series, as well as book 2 of the Hartford Estates series, to be released in late 2024 or early 2025.

 

Social Media Links:
Author website
: www.delsoralowe.com
Facebook Author page:
https://www.facebook.com/delsoraloweauthor/community/
Amazon Author page:
https://www.amazon.com/Delsora-Lowe/e/B01M61OM39/ref=ntt_dp_epwbk_0
Books2Read Author page:
https://www.books2read.com/ap/8GWm98/Delsora-Lowe
BookBub Author Page: https://www.bookbub.com/authors/delsora-lowe-93c6987f-129d-483d-9f5a-abe603876518
Goodreads Author Page:
https://www.goodreads.com/author/show/16045986.Delsora_Lowe
Instagram: #delsoralowe / https://www.instagram.com/delsoralowe/

Photo and Clip Art Credits:
Typewriter: typewriter-vector-5.jpg (650×650) (getdrawings.com)
Phone: free clip art images of rotary telephone - Search Images (bing.com)
Smile: Smile Clipart Images | Free Download | PNG Transparent Background - Pngtree


Wednesday, August 14, 2024

Lions & Tigers & Bears, oh my

I’ll start by saying this month’s topic does not really compute, not for me. Maybe they hit my subconscious, but for the most part, I barely remember commercials. Admittedly, an awesome book or movie trailer might stick with me for awhile. In fact mean, don’t let me get started on the Deadpool & Wolverine trailer [Whoooimboutamakeanameformyselfyea!] That one will be with me for a long time, and I refuse to admit how many times that trailer has worked to get me back inside a theater to see the movie.

 
Maybe that’s what it takes for me to find a trailer or commercial memorable - it has to suck me in. Kind of like what a good book needs to do. But there is one class of commercial that does stick with me, even when I have never used the product. I mean commercials starring animals.


I can go all the way back to the Budweiser frogs in the 1990s. I know, many of you have never even heard of Bud, Weis and Er, but their croaking together waqs the stuff of legends.  There were also a set of Budweiser chameleons running around for a few years.  Now we are left with the beloved Clysdales. 

Obviously, Anheuser-Busch knows the draw of animals. They even have tours available at Warm Sprinds Ranch, the official breeding facility of the Budweiser Clydesdales. There, visitors can experience a number of behind the scenes activities with the Clydesdale horses. https://www.warmspringsranch.com/

Animals just make anything better. Take Smokey Bear, an icon from my childhood stretching all the way to today. The Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history. In 1950, an orphaned black bear cub was rescued by firefighters after it was injured in a wildfire. The cub ended up in the National Zoo in Washington D C and became the first living Smokey Bear. You can explore Smokey's history and future, and find activities for kids, at his official website:

  https://smokeybear.com/



The Coca-Cola polar bears are CGI, but I still love seeing them come out for winter commercials and the Super Bowl. Something about watching that clumsy family always leaves me glued to the screen. I know they are not real, but there sure are fun.Hats off to the animators who produce such attention to detail. 

For me, an added plus comes from knowing that the company works in partnership with the World Wildlife Fund to help communities facing the climate crisis and those in need of fresh water. They also work to address the melting arctic ice caps that leave real life polar bears stranded and starving.


Speaking of CGI, the Geico Gecko has held a spot in my heart since the first time I saw him. No, I don't have Geico, but that gecko gets to me. The elegance, the accent, the savoir-faire - I just love the whole little  package.



Before I stop, I have one last commercial icon, going from CGI all the way back to the good old-fashioned cartoons of my youth and my very first beloved commercial character. As a child, I sat at the breakfast table and studied pictures of Tony the Tiger, the jungle cat from Kelloggs. He had me devouring frosted flakes and practicing my roar before I even had an inkling about what marketing was. He and those boxes probably helped me learn to read. 

Lo these many decades later, I still fully believe frosted flakes are GR-R-REAT!, proof that if you start them off young you can instill anything inside impressionable minds. I for one will never cancel Tony.

Friday, March 1, 2024

What I Pay Attention to?

Hi, I’m Judith Ashley, author of The Sacred Women’s Circle series, soul nourishing romantic women’s fiction with light paranormal elements. My stories show you what life could be like if you had a place like The Circle where you are unconditionally accepted, supported and loved. And where, with this support, you make choices to overcome the darkest nights of your life to choose love and light.

When the Blog Queens, Sarah McDermed and Judith Ashley, get together to brainstorm blog topics/themes, their creativity runs wild and ideas pour forth. This is one of them inspired by The Ides of March, the day Brutus killed Julius Caesar. Perhaps if Caesar had been paying attention to his surroundings a bit more, he could have escaped being stabbed?

However, although there is not as much peace in the world as I’d like to see, I’ve found for my own mental health I do not spend copious amounts of time worrying or agonizing over what is happening in another part of the world. It isn’t because I don’t care about other people, it is more that I’m reserving or perhaps saving the energy I do have for issues over which I have some control.


I’ve written an entire blog post for The Glasser Institute for Choice Theory©- US on The Ides of March – Power and Self-Worth. It should be up by March 7th. You can read it here.

Other things I pay attention to in no particular order are:


My Family – How are they doing? Pictures of my great grands always brighten my day.


My Friends – How are they doing? At my age, I’ve lost several over the past few years.


Weather - I know I can’t change it. And yet I do want to be prepared for the winter storms, possible power outages, excessively cold or the increasingly hot temperatures of spring, summer and fall.


My Health – Actually this could be the first item on the list. I’ve found as the years go by, my vision of what I’d be doing now was off a bit. That is an adjustment I find more difficult than I thought it might be.


Traffic – I swear people are driving faster, running red lights and jumping green ones. I’m very careful to enter major arteries at traffic signals and if I’m the first in line, I wait for a few seconds and make sure ALL vehicles are stopped before I start into the intersection.


And one last item here:
Commercials – yep, television commercials. Why? This summer one of the themes Genre-istas can write about are Favorite Commercials. I’ve got a few that I enjoy watching. Can’t always remember the product though. Those that I Really Do Not Like? I can tell you the product and I do not purchase it. 


And I no longer watch the commercial. Mute is my favorite button on the remote and it gives me the opportunity to get up and move around, something that is a positive for My Health.


There is a longer list of things I’m aware of. I do what I can here like recycle, vote, keep a few of the essentials on hand.


Climate change
Politics
Supply Chain issues
When geraniums are in stock at Costco
When the daffodils bloom (they are several inches tall right now)


Looking at that list, now I’m wondering...Should the Geraniums at Costco be moved to the Pay Attention to list?

You can find my books at your favorite e-book vendor as well as through my website www.JudithAshley.net and Windtree Press. Print books are available at Jan’s Paperbacks in Beaverton, OR and Arte Soleil in Portland, OR. Get the addresses from my website. And be sure to ask your library if you’d prefer to read my books through that resource.

Learn more about Judith's The Sacred Women’s Circle series at JudithAshley.net

Check out Judith’s Windtree Press author page.

You can also find Judith on FB! 

© 2024 Judith Ashley