2011 – What happened in the world of publishing…

Gosh it’s January 2012 already! I don’t know about you but I’m excited about the coming year. When I look back on 2011 I’m pleased it’s over. It wasn’t the best year for me personally, or for New Zealand. The earthquakes that destroyed Christchurch and killed so many rocked our little country. And don’t let’s forget the devastation in Japan, tornadoes in USA , and other natural disasters around the world.

Also, in 2011 the world of publishing changed.For the better if you ask me...

I’ve a feeling 2012 will be a great year. I’m not really one for New Year resolutions, but I do set myself goals. My 2012 goal is to gear up my writing so that my output doubles or triples even.  I’ve set myself weekly targets, realistic weekly targets, so that I can publish three novels and at least three novellas this year (and still work at my other job twenty hours per week). I know, it’s a big task, but if I work hard enough I may be able to give up the other day job.

The real driver is that I want to move to a rural part of New Zealand where jobs are not prevalent and will therefore have to rely on my writing income. I have bought a one acre section, with my sister, in the Hawke’s Bay wine region. Here’s a photo of my section – see the view. We want to build a huge house with swimming pool on the site, and move in Christmas 2012. Sigh – I need my writing career to take off to achieve that dream.My section is a huge incentive

That’s a lot of writing, I hear you gasp? I need this output because of the word SELF-PUBLISHING. I’m traditionally published at present, but I’ve decided I’m not sitting back and letting a traditional publishing house tell me when my books can be published. My current contract allows me one book a year. You can’t make a living off that. In fact, I have learned that to make money in publishing you have to publish at least 4-8 books a year.

So I’m going to self-publish this year. I’m not sure if I shall also traditionally publish, that will depend on my contract obligations. I have decided to look at the self-publishing model for several reasons:

1.       Book runs are diminishing. A new author is no longer building their brand through book-store distribution. If that is true, then why do you need a traditional publisher?

2.       Digital books are outselling print books about 4:1 in the romance genre and an author owns their online marketing space not a traditional publisher

3.       I can put books to market when I want, and when it’s right for me

4.       I can price the books competitively. Currently I’m a debut author with a book priced at $14 and an e-book at $8 – how do I compete and build my brand at that price? I can’t.  Ebooks are setting the price at around $4.99 (Avon’s new ebook price)

It also means I have to find time to do the marketing, but I had to do that anyway.

My first self-published book, a novella, I’m releasing in my favorite romance month, February – ready for Valentine’s Day. I love the whole concept of making time for romance. It’s the little things we do on Valentine's day to show someone how special they are to us. Breakfast in bed, romantic picnic lunches (remember it’s summer in NZ), the candlelit dinners, and romantic cards from anonymous admirers.

So, watch out for my first self-published novella, due out on Valentine’s day (14^th of February 2012). It’s a 35,000 word novella called, To Dare the Duke of Dangerfield. Here’s the blurb:

Caitlin Southall’s temper has finally got the better of her. She’s challenged Harlow Telford, the Duke of Dangerfield, the most notorious rake in all of England, to a wager. She wants her house back. The one her destitute father lost to Dangerfield in a card game. But if she doesn’t win their bet, she not only loses her home, she loses her dignity and pride and damn it all, maybe her heart... For the handsome Duke has decreed, when he wins, she must spend the night in his bed.

Harlow Telford is amused by his hellion neighbor, Caitlin, or Cate to her friends, who seem to encompass everyone on earth except him. When she bursts into one of his private gatherings, he mistakes her for the entertainment. Her slap across his face sets him straight and raises the absurd desire to seduce the unconventional beauty into his bed. When she issues her daft challenge to win back her father’s pile of rubble, the terms are set.  And he’ll do anything to win—except fall in love...

I’m looking for reviewers. If you’d like a free copy of To Dare the Duke of Dangerfield in exchange for a review on Amazon then contact me on romance at bronwenevans dot com.

Happy New Year! I hope you achieve your goals this year.

FAIR SALES--FOR THE BIRDS?

Fair Selling—For the Birds?

The three-day Holiday Fair in Greenville, SC, attracts substantial crowds, people who buy all manner of Christmas gifts, holiday decorations, foodstuffs and household gizmos. So having three authors split the $300+ cost of a booth to sell our books sounded like a grand idea. Out of the thousands of shoppers, surely hundreds would be eager to buy our traditionally-published trade paperbacks for avid readers on their Christmas lists.

At least that’s what two of my published friends—Kathleen Delaney and Ellis Vidler—and I thought. Were we right? No. Was it worthwhile? Yes. Would I do it again? Maybe.

Here’s a rundown on pros and cons for authors contemplating selling at a fair.

Dwindling Pool of Paperback Buyers—I’d estimate half the folks who stopped by our booth said they only buy e-books and/or anticipated receiving an e-reader for Christmas. We gave these folks bookmarks. Will they actually download our books after they unwrap new e-readers? Don’t know. I saw no instant surge in my e-book sales ranking. If I did this again, I’d investigate adding one of the new cell phone-scan barcodes to my bookmark to encourage immediate downloads.

Buyer Psychology—While the three of us write very different books, we all pen adult suspense/mystery with varying degrees of romance. Several potential buyers voiced reluctance to buy books from one or two of us as it might hurt the feelings of the passed-over author(s). A few years ago, Ellis shared a booth with a children’s author and this problem didn’t surface. So sharing a booth with authors who target very different audiences might improve sales. On the other hand, I had a delightful time chatting with my author friends during slow periods.

Do You Like To Read?—In an attempt to lure people to our booth, we’d call out to passersby. Do you like to read? I was astounded at how many people answered with a gruff “no.” At one point, we got the giggles thinking of follow-up questions to the naysayers like Can you read? or Are you a snake handler? On the pro side, we met and talked with many avid readers, librarians, and lovers of suspense and mystery. We tried to recommend books that fit their tastes even if we weren’t the authors, and we invited many of them to come to our local Sisters in Crime chapter. I have to believe there’s a long-term payoff in such interaction.

Book Covers/Geography—I attribute more than a third of my fair sales to the image of a lighthouse on the cover of DEAR KILLER and my ability to talk about my book’s South Carolina Lowcountry setting. These buyers purchased DEAR KILLER because they or their friends and family vacationed in the Lowcountry. If your setting has a strong tie to a popular vacation Mecca and/or the location of the fair, it will definitely help sales.

Books As Gifts—Most people bought our books for themselves rather than as gifts. This surprised me. I attribute it to uncertainty about whether or not a gift recipient would like the book. In contrast, they could make a judgment for themselves based on the back-of-the-book blurb, paging through the book and talking to the author. Our sales also may have been hindered by competition from a used book booth just down the aisle from us that was selling books by “big name” authors.

Time, Dollars and Sense—On the first two days, the fair ran from 10 a.m.-8 p.m., while the Saturday hours were 10 a.m.-6 p.m. Add booth setup/takedown, planning and travel time and you’re talking about investing the equivalent of a 40-hour work week. In my case, my “profit” would translate into an hourly rate well below the minimum wage. Actually, if I subtract the amount of money I spent at the concession stand and on gifts from other Fair vendors, I’m not sure I broke even. However, I did get all my Christmas shopping done, and I had fun.

For the Birds?—To raise money for an animal sanctuary, our neighboring booth let people photograph rescued birds of a feather including a Muscovy duck, a screech owl and a barn owl. There was always a crowd. Maybe next time I’ll bring a hawk to my booth and hint that it only attacks people who don’t read.